Vinny & Co helps brands grow through eCommerce.

We provide operational, platform and marketing support to our partners to help
them grow and then scale internationally. V&Co partners are active in many countries around the world.

Guide to Peak Trade 2020

A daily guide to navigating the peak season. 

eCommmerce Trading Strategy A daily guide to trading through COVID 19 lockdown in the run up to Christmas 2020. Tips, mindfullne

About Us

We are  a group of experts whose skills run across a number of key disciplines: 

 - eCommerce Strategy
 - Digital Transformation
 - eCommerce Training and Lecturing
 - Marketplace & OmniChannel Strategists. 

We have built a strong and successful network of Brands and tech providers to ensure we can provide the solution and also the way forward. Individually, we hold ownership and directors roles in ecommerce companies so we are practicing what we preach. 

Latest Posts

Amazon Strategy by Elf cosmetics

We all want to understand Amazon. I have traded on it, through it and with them over the last 13 years and mostly traded. In the last 2 years, brand strategy has been something more in focus. Read More....

The share prices of most UK retailers have suffered big falls. Debenhams, Oasis, Warehouse, Laura Ashley, Cath Kidson, Monsoon, Quiz are in administration. Zara / Inditex is closing 1,200 locations. In the US, Neiman Marcus, JC Penney, J Crew, John Varvatos are bankrupt and Tommy Hilfiger and Gap have posted losses of $1bn in Q1

Strategy is designing a way to deal with a problem. 
Our problem - we were not online. 
Our answer - we ALL wanted to get online. We all created ecommerce stores.  
Diagnosis was wrong.

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