The Vinny & Co Team

Vinny & Co is a group of small companies and highly skilled individuals who provide strategic ecommerce services to our clients. We have capabilities in areas such as:

  • Ecommerce Strategy
  • Marketplaces Strategy
  • Shopify Site Implementations
  • Strategic Consulting
  • Ecommerce Training and Education
We all are involved in the doing side of ecommerce - daily. So we know what we are talking about and we feel the pain too. .


Shopify Official Partner - Andy and Roisin

Andy -  Andy heads up the marketing side of Rad Ecom. He gained his knowledge of digital marketing from selling products in his own online stores. Now he and his team do the same for businesses all over Ireland and beyond, helping them to get more of the onlines sales and brand awareness they need to succeed.

Roisin -  Roisin is a Shopify expert and works closely with Shopify as an Official partner to ensure the very highest standard in online stores for tRad Ecom's clients. She continues to build incredible stores along with overseeing her talented team of developers to deliver the best ecommerce websites around.

Colin Lewis - Strategic Marketer/Marketing Week Columnist

Colin Lewis has been CMO of some of the UK and Ireland's top brands, including two UK Superbrands, Thomas Cook and 118118. He has worked in UK, Ireland, Australia and Asia, and run eCommerce websites turning over €100m

Colin is the founder of the largest marketing conference in Ireland, DMX Dublin, and is a columnist in Marketing Week magazine. He does over 100 contact hours a year lecturing in digital marketing.

Colin is the only Irish person to be listed as one of the Top 100 Marketers in the UK and the Top 100 Marketers in Ireland at the same time.

Graham Merriman - eCommerce Consultant and Mentor

Graham Merriman is Managing Director of Carrickane Consulting, a Dublin based consultancy focused on supporting businesses to develop their online sales and a lecturer in eCommerce at Trinity College Business School. He was co-founder of ChannelSight, an eCommerce tool which connects brands and buyers to retailers. 
Graham has worked with a number of global FMCG brands, supporting the development of their eCommerce strategies. He is an Enterprise Ireland Mentor, where he supports companies in their online engagement.
Previously Graham worked for Philips Consumer Lifestyle Division, where he was Global Director of Online Sales, with responsibility for developing Philips online sales of €500m.